Tires

Lassa

Turkish tire brand: Lassa,

Which celebrated its 44th anniversary in the tire market as the leading brand in Turkey, was established in 1974. Founded by the Sabancı Group and partners, Lassa was renamed Brisa ten years after it began production in 1978, becoming a member of a joint venture with the Japanese giant Bridgestone Corporation. Today, Lassa tires are manufactured owing to the latest Brisa technology, as well as research and development works.

World is rolling on Lassa tires

Lassa continues developing day-by-day on the tire market, spreading its experience and professionalism acquired on the roads of Turkey and around the world (mainly Europe), thus contributing to the development of the country's economy. High-quality Lassa tires are manufactured by Brisa at one of the world's largest production facilities with an area of 361,000 square meters. Lassa tires are used in more than 60 countries owing to the work of hundreds of distributors.

Lassa is committed to high quality

Within the requirements of domestic and international markets, Lassa offers high-quality and certified products, approved by independent testing agencies and is a winner of numerous prizes. Lassa tires, honored with the National Quality Award in 1993 and the European Quality Grand Prize in 1996, are manufactured in accordance with the road conditions in Turkey, and are also approved by the German certification institute TÜV SÜD in terms of quality and durability.

Lassa tires roll to satisfy customers

One of the main features that make Lassa a leading manufacturer is the flawless delivery of services to its customers. Combining the best products with the best service is Lassa's corporate priority. Today, Lassa retains the status of the brand with the fastest and most reliable general service during and after the sale.